Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Rowlinson Eaton Summerhouse
This handsome wooden summerhouse, constructed from sustainably sourced timber, provides an attractive and compact recreational space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The tongue and groove roof and floor insulate the interior against damp and other degrading conditions, but the pre-treated wood will require periodic treatment (first within 3 months, then annually). The natural-looking honey brown shade

Tu Damask Rug
This attractive Tu Damask rug in black and tan would look lovely beside a fireplace or on bare boards beside a bed and its soft plush pile means it feels as good as it looks. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room.

Microplane Universal Slider
Use the Microplane Universal Slider to protect your hands from the razor sharp blades of a range of Microplane graters. The slider performs the dual function of keeping your fingers safe from grazes and nicks while allowing you to get closer to the blade, meaning more food can be grated and less is wasted. The Microplane Universal Slider fits easily over the grater blade. Just guide the food through the hole as you draw the slider back and forth for efficient, safe grating. The slider is dishwasher safe an

Christy Peony Cushion
Christy cushions are the last word in luxury and comfort. This beautiful, embroidered 50 x 30cm Christy Peony Cushion will add a touch of class to any style-conscious home. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the cover is 100% cotton satin with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. You'd think a cushion this gorgeous must be dry clean only, but it is fully machine washable for total con

Western Digital My Passport Elite 320GB Portable Hard Drive
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Samsung T200HD 20-Inch Monitor
The Samsung T200HD is a truly versatile, 20 inch widescreen monitor combining eye-catching design with cutting edge visual technology, incorporating a range of modern features that make it perfect for both your computing and multimedia needs. Its brightness is 300cd/m², contrast ratio is 10,000:1, and resolution is an HD compatible 1680x1050. The monitor has clever, technologically advanced hidden speakers, providing great sound while the monitor stays sleek. The monitor has an array of connectors so you

Jones Cortina Alarm Clock
This retro Fifties style alarm clock will lend a quirky yet elegant refinement to any bedroom. The steel casing is durable, compact and attractive, and the quartz mechanism keeps time efficiently. The Jones Cortina Alarm Clock is guaranteed for a year from purchase and is powered by winding - no batteries required.

Ross LCD Plasma Cleaner
Clean your television or computer screen with this specially designed cleaner. With a bottle of fluid and two washable micro fibre cloths provided, you can get your flat panel screen shining within a couple of squirts

Chef'n Pepperball
Grind your pepper in style with this rabbit head shaped grinder from Chef'n. Simple to use, just squeeze the handles together using one hand and the pepper will dispense from the bottom. Holding 21g of pre-filled peppercorns, this rabbit head grinder is easy to refill by just opening the slot on the side. Clear so you can see how much pepper is left, you can also adjust the coarseness of the grind to suit your taste. Sturdy and durable it will look great on any work surface and will be a talking point a

Apple iPod Nano 8GB Yellow
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Puppy In My Pocket Dreamhouse
Your Puppies will love their Dreamhouse - the perfect home for happy Puppies! The playground has a seesaw and carousel for hours of play, plus feeding necessities so you can keep your Puppies well-fed. The Dreamhouse Playset includes four Puppies that are exclusive to this playset. The pack contains 1 Dreamhouse playset, 4 exclusive Puppy figures, playmat, see-saw, carousel and feeding and grooming accessories. Suitable for ages 4+.

Tu Faux Silk Table Runner Red
A rich, luxurious table runner made of a durable faux silk synthetic fabric, with a subtle red sheen. The table runner is 182 x 35cm.

Samsung Q2 16GB MP3 Player Black
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 techonology to recreate the three dimensional environment that the recording took place in. This results in muc

Oral B Triumph Floss Action Brush Head 4 Pack
Floss whilst brushing with these four Oral B Floss Action brush heads that boast an advanced cleaning system surrounding each tooth for superior cleaning. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

Tu 5 Piece Gadgets Set Red
Every kitchen needs a few classy gadgets for those specialised culinary tasks. This handsome set from Sainsbury's comprises all the essentials - a tin opener, pizza cutter, Y-shaped vegetable peeler, spice or parmesan grater and garlic crusher - each of them functional and elegant in gleaming stainless steel with durable red handle. It's everything your kitchen requires in one single set!

BaByliss Smooth Mini Epilator
The BaByliss Smooth Mini Epilator is a dry, mains powered epilator for women on the go! It's suitable for removing hair on the legs, underarms and bikini line. This slim epilator has dual heads that rotate in opposite directions, holding the skin tightly for gentle hair removal. You don't need to wait for hair regrowth between sessions, because the gadget removes hair as short as 0.5mm. The compact design makes it perfect for inexperienced users and for travelling. The sensitive cap is great for small, sen

Playmobil Animal Clinic
Kids who like animals will love caring for them in the Playmobil Animal Clinic. The set includes a vet, a mother and child. The clinic building has opening doors and is equipped with tables, drawers, an ultrasound machine, a bird aviary containing three exotic birds, bunny pen with three rabbits and the dog pen - home to four puppies! In addition to the examination room, there's an animal feeding station with milk warmer and milk bottles, a Shetland pony, a peacock, one large tree and lots of animal care ac

Bodum Kenya Coffee Maker 8 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Kenya Coffee Maker can make up to 8 cups of coffee and is the ideal solution for a big breakfast party or after dinner coffee. Beautifully designed with oval windows and dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait 4 minutes, press and enjoy for an excellent cup of coffee.

Tu Dinosaur Printed Duvet Set
Dinosaurs rule! This cheerful polycotton kids' single duvet set features a printed-on dinosaur. The set includes one pillowcase and a single duvet with popper fasteners - both machine washable for convenience and ease. Machine wash at 40 degrees C.

Duracell Plus AAA Batteries Pack of 8
Suitable for all appliances requiring an AAA battery.

BaByliss Pro 210 Straightener
Products from industry leaders BaByliss are the choice of professionals. For salon-straight hair in the comfort of your own home, get the BaByliss Pro 210 Ceramic Straightener. The triple-coated ceramic plates generate an even heat transfer that's gentler on the hair for a healthy looking, glossy finish. The straightener heats up to its maximum temperature of 210°C quickly, while fast heat recovery maintains a constantly high temperature during use. The automatic temperature control and switch off mechani

Verbatim Blue 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a metallic blue, with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very conveni

Easy Karaoke Boy Bands
Beat the recession by organising a fun karaoke night in! Easy Karaoke Boy Bands is a set featuring loads of hit songs by male vocal groups - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Sony CD-R Blank Disks 50 Pack
A spindle of 50 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.

Morphy Richards Latitude Titanium Filter Coffee Maker
Wake up and smell the Morphy Richards Latitude Titanium Filter Coffee Maker! If you like your morning brew of delicious filter coffee ready when you wake up, this is the perfect coffee machine for you. With a 12 cup capacity, the Latitude Coffee Maker makes coffee in 10 minutes, and the 1-5 or 6-12 cup selector means you don't have to make more coffee than you need. It has a programmable 24 hour timer, so you can wake up to freshly brewed coffee, and a coffee strength selector that allows you to tailor mak

Prolux White 4 Fold Shower Screen
The Prolux White 4 Fold Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with white painted aluminium fittings and frames. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs, and then folded back against the wall to save space. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any bathroo

Belkin DVI Cable 1.8m
A 1.8m DVI connection cable, guaranteed to work with all digital flat panel and liquid crystal displays (LCD).

Dunlop DDH Stand Golf Bag
Carry your clubs across the golf course with this Dunlop DDH Stand Bag, which features a dual strap for easy carrying and a six-way divider to separate all your club types. Please note: Does not include clubs

Amefa Dubarry Stainless Steel 24 Piece Cutlery Set
A traditional 24 piece cutlery set containing 6 place settings. Each setting has a serrated knife, fork, dessert spoon and teaspoon to help you enjoy your meal from main course through to coffee! The tapered handles with subtle embellishment make them comfortable to use. Dishwasher-safe, this set is suitable for everyday use, while its polished stainless steel finish make it equally good for special occasion dinner parties. The set comes boxed and has a 10 year guarantee. This is an age restricted produ

In the Night Garden Upsy Daisy and Her Bed
Time for bed, sleepy Upsy Daisy! Any fan of hit children's TV programme In the Night Garden knows how much Upsy Daisy loves her bed, and now kids can have their very own plush Daisy doll to put to sleep when bedtime comes around! Put Upsy Daisy into her bed, cover her up and watch her sleepy eyelids droop as she falls asleep to the gentle rocking of her bed and the soothing melodies it plays... But come the morning, Upsy Daisy and her bed are wide awake! Help her chase her bed as it moves around - catch i