Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Winnie the Pooh Soundboard Scooter
Get your little ones active with this delightful, brightly coloured Winnie the Pooh My First Scooter - it plays sounds and music! The strong plastic frame has four wheels for added stability and the extra wide baseboard offers excellent safety. The handlebar upright has moulded figures of Tigger and Pooh mounted on it. The bonus stickers allow kids to create their own unique Winnie the Pooh design. Suitable for age 18 months and up. Requires 2 x AA batteries (included).

Morphy Richards Intelliboil Jug Kettle Black
Morphy Richards' Intelliboil has a clever feature that lets you heat your water quickly and precisely to three different temperatures. Perfect for connoisseurs who demand the perfect temperature for the perfect brew. Great for tea, herbal teas, coffee, and hot chocolate. The kettle heats to 85°, 95° and 100°, which suits a range of different hot drinks. Many teas are best brewed at 85° to slowly draw out their full flavour. This kettle will take out the guesswork of waiting for a regular boiled kettle to c

Lexmark 15 Colour Ink Cartridge
The Lexmark 15 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 15 ink cartridge - Z2320, X2650. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit http://www.lexmark.co.uk/lexmark/sequentialem/home/0,6959,252735_653399417_1091329454_en,00.html for details.

Star Wars Darth Vader Laptop
Star Wars fans will love this Darth Vader shaped laptop pre-programmed with logic, music and learning activities that are easily selected using the interactive light sabre! Requires 3 x AA batteries, which are included. Suitable for children over 5 years.

SanDisk 8GB USB Drive
Take your files with you or transfer between two machines with this USB drive. Its retractable USB connector means that there is no need for a cap to keep your stick protected when on the move, while 8GB worth of storage space means that you can store plenty of data. One click password protection ensures that your files are protected wherever your memory stick goes.

Jones Bailey Mantle Clock Black
This classic admiral's hat-shaped mantle clock will add a touch of style to any living room. The black wood composite casing is durable and houses the reliable quartz mechanism. The glass lens protects the classic white face with Roman numerals. The Jones Bailey Mantle Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Tu Blocks Rug
This Tu Blocks rug in varied neutral colours will brighten up any room. Its contemporary geometric style makes it versatile and its soft, velvety pile in chocolate, blue, taupe and natural shades is soft and inviting. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room.

Pavilion Corner TV Unit
The Pavilion Corner TV Unit has three compartments for DVD or video players and satellite or digital receivers, plus four small drawers to conceal videos, CDs or DVDs. The large flat top has a deep extension, making it ideal for even large televisions and it fits neatly into a corner. A medium sheen varnish allows the grain to show through and it blends beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of years. The

Smart Trike Plus for Girls
Toddlers can improve their confidence and balance on the Smart Trike Plus. It has many adjustable features to enable either total independence or parent interaction such as a removable telescopic steering handle and lockable pedals to allow tots to be pulled around or practise their motor skills and go it alone! A removable sun shade protects delicate heads from heat in the summer and the adjustable seat can be raised as your little one grows. Finished in a bright pink metal and plastic mix, this Trike loo

Nescafe Krups Dolce Gusto Cream
It's possible to enjoy the smell and taste of freshly brewed coffee in the comfort of your own home with this Nescafe Krups Dolce Gusto in stylish cream. Simply insert pods of Nescafe ground coffee and high pressure water and steam forced by a pump will extract rich flavour to bring you your favourite coffee. Whether you enjoy cafe latte, cappuccino, macchiato, mocha, chococcino or espresso, you'll be sipping in seconds. Nescafe knows how urgently you'll want to enjoy your coffee machine so it has include

Prolux Medium Square Shower Screen
The Prolux Medium Square Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail is a handy additional feature. Elegant and functional, the screen will complement any

Christy Modern Rose Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Modern Rose Duvet Cover will turn any bedroom into a real lady's boudoir. The sumptuous look of the regal, Versailles-esque design is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be tumble dried for total con

York Diamond C301 Cycle
Get the benefits of a gym workout in the comfort of your own home with this exercise bike from York. It is electronically calibrated to accurately measure the amount of effort you are using so you can direct your workout to specific areas whether you want to burn fat or improve your aerobic capacity. You will feel fully supported whilst exercising because it is built with high quality components that will withstand even the most strenuous workout. It features 18 fitness test programmes, four of them heart

BSA Dakota 26" Dual Suspension Men's Mountain Bike, Steel/Blue/Black
A highly functional mountain bike, with suspension on both the rear and front help you navigate difficult terrain with maximum comfort. The frame is made of steel, which also absorbs vibrations better than aluminium. The steel, black and lightning blue design keeps things looking fast and modern, without being too flashy. Shimano front and rear gears assure problem-free gear changes between 18 gears. Alloy V-brakes keep weight down and stopping performance high, while the dual-suspension, standard sized mo

Different by Design Hard Anodised Open Wok
Slimming down the Oriental way? Stir fries are delicious, nutritious and very, very good for you. The Sainsbury's Different By Design brand leads the pack with this aluminium open wok. Large enough to create a stir-fry for the whole family at once, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serv

GloE Clap and Glow Bear
GloE Clap and Glow Bears are the perfect bedtime companions! These cuddly, huggable teddy bears are perfect for kids to take to bed with them, and they double as friendly nightlights as well. The bears light up with just a clap of the hands, and change colour when you clap your hands again, from green to pink to blue. They switch off automatically after 30 minutes to save power, so if your child wants to fall asleep with the bear lit up, it'll switch itself off and you won't have to worry about the batteri

Sainsbury's Chunky Willow Basket Small
A smaller version of our large chunky willow basket, this is ideal for smaller storage requirements. It fits neatly inside the bigger version, is robust and has useful carry handles at each end.

Tu Pendant Lampshade Amber
This intricately designed lampshade consists of different sizes circlets interacting with amber-coloured cut glass pieces, which serve to give the light it casts a warmth and texture. The lampshade is constructed from sturdy steel and will fit normal lampshade fittings. Essential for sprucing up plain hanging bulbs. Recommended for usage with bulbs no greater than 60W.

Different by Design Jacquard Stripe Duvet Set White
A classic white duvet and pillowcase set comprising a duvet cover and two pillowcases. They feature a pin stripe design that gives it a subtle regency style. Button fastening. Poly/cotton mix. Machine wash at 40°C

Silentnight Superspring Mattress Topper
This superspring topper adds softness and support to your bedtime so aiding a restful nights sleep. Mattress toppers lend high levels of comfort to your bedding while also lengthening the life of your mattress, machine washed regularly they will also keep your bed dust mite free!

Body Sculpture Twist Mini Stepper with Bungee Cords
This fitness machine combines a traditional stepper with fitness bands for an optional upper body workout. The intense cardiovascular benefits of a stepper are well known, as are the strength and toning benefits to the calves, quadriceps, hamstrings and glutes - the bands extend the strengthening and toning benefit to the upper body, using the beneficial, yet gentle fitness bands, which have been used for many years in Pilates workouts. A machine computer records and displays the workout duration, calorie

Philips TRESemmé Salon Straight Straightener
The Philips TRESemmé Salon Straight Straightener gives you perfectly straight hair in the minimum of time! The straightener's sonic pulse technology straightens hair up to 30% faster than other, similar devices. The gently vibrating plates spread the hair evenly for maximum contact, and are coated in tourmaline ceramic for even heat distribution to prevent damage and frizz-free results. The LED digital temperature settings are as clear as it gets, and the plates heat up to 100ºC in just 30 seconds, with a

Jamie Oliver Overworked mug
Bring a ray of sunshine to the days of the workaholic in your life with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "Overworked" message will remind them not to take it all so seriously! The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully gift-boxed.

Sainsbury's Shaggy Chenille Bath Mat Yellow
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Dartington Wibble Large Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. Designed to catch the light and disguise the end of stems, the all-glass Wibble design is a visual delight. Beautifully hand-crafted to showcase any flower, the Wibble can be used for a single rose or a bouquet and has been exclusively designed for Dartington by Hilary Green.

Zebco Fishing Chair
A rugged carp chair from Zebco with separate height-adjustable aluminium feet. It has a durable 100% polyester cover and seat surface measurement of 42 x 38 cm and back rest of 42 x 54 cm.

Infantino Picnic Play Tummy Time Mat
The Infantino Picnic Play Tummy Time Play Mat has a detachable prop-up pillow, removable plush toys and a water pat-mat, all surrounded with fuzzy "grass". The soft watermelon prop-up pillow encourages baby to push up to help develop arm and neck strength, and the water pouch and removable toys help keep baby entertained. Suitable from birth.

Ready Steady Cook 4 Piece Aluminium Non-Stick Cookware Set
The Ready Steady Cook 4 Piece Aluminium Non-Stick Cookware Set is the essential addition to any kitchen and will meet just about any cooking needs! Crafted from lightweight aluminium for even heat distribution, with a non-stick coating, the set consists of an 18cm and a 20cm saucepan (both with glass lids and cool-touch Bakelite handles), a 24cm saute pan and a 20cm omelette pan, all in a stylish, black finish. The set is suitable for all hob types except induction hobs and carries a 10 year guarantee. Th

Tu Stainless Steel Cabinet with Frosted Door
This robust stainless steel bathroom cabinet reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism on the frosted door makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 60cm and has a depth of 12cm.

Triton Etana Satin 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Etana Satin 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with 5 spray patterns works like a charm, so